This course will introduce the student to many
marketing uses of the Internet. Featured are both discussions of E-Marketing
strategy and practice with Web page authoring skills. Projects range from
solving e-marketing problems to interviewing a professional and creating a Web
site. The student will be exposed to the development or evaluation of a
strategic marketing plan for a product mix offering on the Internet and
development of evaluation of the company’s e-strategy and web site. (CMO 39, S.
2006)
- Teacher: Joseph Emil David
- Teacher: Jesusa Diomangay