Purposive Communication is a three- unit course that develop students’ communicative competence and enhances their cultural and intercultural awareness through multimodal tasks that provide them opportunities for communicating effectively and appropriately to a multicultural audience in local and global context. It equips with tools for critical evaluation of variety  of text and focuses on the power of language and the impact of images to emphasize the importance of conveying messages responsibly. The knowledge, skills and insights that students gain from this course maybe used in their academic endeavors their chosen disciplines and their future careers as they compose and produce relevant oral, written and audio-visual and/or web-based output for various purposes.